Despi's first collection was launched in September 2007 in Lyon, France, at the prestigious “Mode City” salon.
From the beginning, the idea was to create a 100% Brazilian beachwear fashion, which lavished sensuality and femininity, but with some international touch that brought women from all over the world to “Brazilianness”.
Despina Filios, the designer, has strong European roots, her 4 grandparents come from 4 different countries on the continent. Born in Argentina, she migrated to Brazil where she studied economics and fashion design in Rio de Janeiro. She inherited from his father, a Greek merchant, his entrepreneurial spirit and passion for the carioca lifestyle. She decided to show the world pieces that encapsulated the energy and celebration to life of the endless summers of the wonderful city.
The genuineness of the proposal was quickly understood by the market. Cultural diversity, coupled with the sensual experience of her first collection, resulted in the cover of Victoria's Secret catalog with Marisa Muller in 2007. Inside, already on the front page, would also appear, the “Ilhabela” bikini worn Alessandra Ambrosio that would end up selling more than 70 thousand pieces, a record that no other brand has ever reached, until that moment!
SWIM55 distribute Despi in the following countries:
France, Reunion Island, French Polynesia, French Caledonia, Mayotte and Monaco